Do Compelling Images Influence Buyers?

Scholars say that a picture is worth a thousand words. In business, an expertly composed and beautifully lit photograph can be worth so much more. It can be key to making the sale. From retail, to restaurants, to real estate, stunning photos of interiors attract...

Setting the Pace in Transport Photography

In the NY/NJ Metro area, there’s no such thing as standing still. If you’re not moving forward, your competition will pass you by in a heartbeat. Transport-based businesses need photography and graphics that clearly show their companies are on the move. The transport...

The Power of Dynamic Construction Photography

Picture this… there are mounds of dirt and debris everywhere. Massive earth moving equipment is leveling the ground while nearby, a pile driver makes an insanely loud noise as it sets huge wooden pilings in place for a new bulkhead. Cranes swing loads of steel from a...

Make Your Product Stand Out from the Crowd

You created your new product from the ground up. It a was a mere daydream until you brought it to life. Now, it’s ready to hit the shelves and start to pay you back for the months or even years you dedicated to its birth.   You’re tempted to shoot some product...

HOW PHOTOGRAPHY CHANGES THE WORLD…

Photography is a powerful medium. Although its primitive forerunner – the camera obscura – has been around since the 17th century, and the daguerreotype since the 19th, modern photography has been with us for only a little more than a hundred years. And in that...

The Importance of Composition in Photography

One of the most essential elements of design that emerges especially in professional photography is the mastery of composition. In music, composition may refer to the arrangement of musical notes in forming a beautiful song, but it’s not so different in photography,...