Photography is a powerful tool.  Photographs can tell customers who you are and what you do without using words. In a world of short attention spans, this is crucial. But, it is a bad idea to use a random photo you find on the Internet. Firstly, most professional photos are copyrighted images, so you run the risk of a lawsuit if you use an image that is not paid for. This is a surefire way to hold back your chances for success. What you need is professional photography behind the helm. Why make the investment? What is the point of making your own media content? The answer may surprise you!


Avoid Blurry, Low Resolution, Flat, or Otherwise Plain Photos

Amateur photos may save you money, but these photographs are no substitute for the sharp eyes of a professional photographer.  A professional photographer knows how to enhance and compliment a subject. It doesn’t matter if that subject is a person, place, product or general object. You won’t have to worry about expensive mistakes, and you won’t end up with boring, colorless photos with amateur composition.


Showcase Your Brand Personality

It’s always important to capture the essence of your business. You can’t do that when you choose to use stock photos purchased at an online store. You risk using the same images as the competition. Worse yet, photos that evoke an “I’ve seen this before” reaction are bad for your company’s image. Your business is unique – you need something personal to bring out what you have to offer. A professional photographer guarantees your photos will be high-quality, aesthetically pleasing, and one-of-a-kind. These photos will match your website layout and integrate seamlessly with print and advertising projects.

Stock and amateur photos may save you time and perhaps cost less, but they don’t benefit your business in the long run. Go with an award winning professional photographer like Ted DeCagna. With 17 years’ experience shooting real estate and architectural, construction, interior, transportation, medical, and product photography along with business portraits, Ted DeCagna will get you the results you need and your business deserves.


Ted DeCagna Photography… Since 1997 Ted DeCagna has been shooting professional Construction photography, Real Estate photography, Transportation photography, Medical photography, Interior Photography, Product Photography, business portraits, and photography for evidence used in litigation… Winner of more than 25 professional awards… You can connect with Ted on Google+.

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