Product Photography

Artistically Striking Product Photography

Product Photography that Creates a Powerful Impression for Your Business Great product design and product photography forms the most immediate and powerful link between your business and the initial impression it makes on potential customers. And since there’s never a second chance to make that great first impression, manufacturers, art directors and marketing managers turn to Ted DeCagna for top-shelf product photography. Ted has art directed and shot countless product photos. This experience includes setting up the right backgrounds, using the most effective lighting schemes, and choosing specialized features such as colored gel lights and positioning products at the perfect angle or height. The end result is photography that is as artistically striking as it is commercially effective.

Among the product photography sessions reflected in Ted’s portfolio are: -Shooting Italian ices in a 30-degree chilled room -Photographing raised computer flooring with colored gel lights to enhance the three-dimensional depth of the shot -Capturing a laser level light beam projected from a computerized laser level -Shooting massive military tank parts in their special cases. Imagine what Ted DeCagna can do for your consumer package goods, cosmetics or health and beauty aids, consumables or other products that need expert product photography. Need a logo or package designed for your product? Ted DeCagna is also an award-winning logo and graphic designer who can provide a full range of services for your marketing communications needs.

Ted DeCagna Shoots Exciting Robotics Product Photography

Ted has been shooting all types of product photography since 1997, from Italian ice to cancer treatment machines, but a recent assignment may top the list for exciting product shoots…robotics used for pharmaceutical and biotech purposes.

This shoot included photographing numerous Space Age, Star Trek looking machines such as one called “Cyclops Protean! “ that can move in 14 different directions and perform multiple tasks for bio medical sample and sorting purposes, an 8 foot wide Anaerobic acrylic glass chamber and smaller machines including the “Rapid Ph”.  The Rapid pH™ pH meter reduces the time and tedium associated with manual pH testing and does hours of testing with a single click.  The capability and precision of these robotic “task performing” machines is nothing short of remarkable. The client, Hudson Robotics, Springfield, NJ needed Ted to make the machines look as crisp, sharp and dynamic as they truly are

In addition, the job required two different sets at the client’s office, one table top set up in the laboratory with nine-foot seamless paper for the smaller machines that connect to each other to operate in unison and a second warehouse huge set with 13-foot-wide seamless backdrop paper.  The 8 foot wide Anaerobic acrylic glass chamber was quite a challenge to shoot as expected, due to the highly reflective glass, but Ted was able to position his lights at just the perfect angles and perfect positions that enabled him to light the machine sufficiently but not get horrible reflective glare coming off the product.

The huge 8-foot-wide Cyclops Protean robotic machine has a brushed metal surface face which turned out to not have enough contrast after being lit against the 13-foot white seamless paper.  Since blue seamless paper is not available at the needed 13-foot-wide width, Ted silhouetted the entire best photo of the machine in Photoshop and placed it against a deep blue gradient digital background to create a product shot with much more “pop, color and contrast” .   Ted’s client Hudson Robotics was delighted with all final photos and videos.  See 5 star Google review under Ted DeCagna Photography, dated March 25, 2019

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6 Edward Place / Cranford, NJ 07016

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