by Ted DeCagna | Aug 17, 2022 | Photography
Photography is a powerful tool. Photographs can tell customers who you are and what you do without using words. In a world of short attention spans, this is crucial. But, it is a bad idea to use a random photo you find on the Internet. Firstly, most professional...
by Ted DeCagna | Jun 14, 2022 | Photography
So, what’s the secret to achieving great wildlife photos? Unfortunately, the best answer to that question is to invest in a 300-millimeter zoom lens. This piece of equipment is one of the best investments in equipment I have ever made. A recent trip to New York’s...
by Ted DeCagna | Jun 14, 2017 | Photography
Whether your clients are selling food at a restaurant, hardware products on their website, or accounting services, first rate photography will sell their product or service faster. A picture is worth 1,000 words, and when professional photography looks first rate, it...
by decagnadesign | Nov 7, 2016 | Photography
New Photography Can Mean New Business When you started your company, you commissioned a photographer to shoot custom photos or you chose stock photography for your brochure or website. In the early days, the photography looked very good, but as your business has grown...
by decagnadesign | May 2, 2016 | Photography
“All I need is a shot of my restaurant.” This is a fairly common request from some clients, but of course it’s rarely that simple. Every building exterior has a “best time of day” to be photographed. Ted’s first question to his client or the building owner is “When...
by decagnadesign | Jan 15, 2016 | Advertising, Photography
A photographic montage combines multiple images juxtaposed in size and placement to emphasize a message. When used in advertising and communications pieces, the contrasting elements create striking visual effects that arrest the eye and become an effective tool for...
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